Understanding the Contemporary Art Scene: Communication & Public Relations for Artists
Seminar mit Valentina Galossi
Understanding the Contemporary Art Scene: Communication and Public Relations for Artists
If you are a professional artist interested in improving your communication and public relation skills in the contemporary art world, this workshop is for you.
The art market is transforming rapidly, and over the last decade new tools have emerged, that are playing a crucial role. The use of social media has become a very important tool for artists, not only to engage your audience but also to actively promote your work.
In this 4 hour workshop, we will navigate together a new understanding of the contemporary art scene while exploring the following fundamental topics for artists:
- Optimizing your digital presence
- Press release
- Brand and visual identity
- Strategic engagement with your audience (Newsletter and Social Media Networking)
- Art Marketing
- Presenting art to buyers
Using my experience as an independent curator working in galleries, artist's studios as well as on the promotion of contemporary artists, I will introduce you to some case studies, including some exemplary examples, and examine some different strategies to build a strong online presence of your professional artwork.