Kursprogramm

Instagram for Artists: Visibility, Voice, and Connection

Seminar mit Ida Sophia Cassar  

Zeit • Time:
Wednesday, 06.08.2025, 10am-1pm (10-13 Uhr)
Ort • Place:
bildungswerk des bbk berlin, Köthener Straße 44, 10963 Berlin
Kosten • Costs:
15 €
Info:
Language of instruction: English
Diese Veranstaltung findet ab 5 Teilnehmer*innen statt.
Anmeldungen • Attendance:
9 / 9
Anmeldeschluss • Registration closes:
30.07.2025

Beschreibung • Description

In 2025, Instagram remains one of the most powerful tools for artists to share their work, expand their network, and shape a digital presence that translates into real-world opportunities. But with changing algorithms, new features, and an increasingly saturated landscape, how can artists use the platform meaningfully without getting overwhelmed?
This 3-hour course explores how contemporary artists are using Instagram not just for promotion, but as an extension of their creative practice. Through case studies, technical walkthroughs, and hands-on reflection, you’ll learn how to present your work authentically, build connections, and use the platform in a way that aligns with your values and goals.


Whether you’re just starting or looking to refine your approach, this workshop will help you clarify your visual language, understand platform mechanics, and develop strategies for sustainable engagement.

Optional prep: Bring a smartphone with the Instagram app installed and a working profile (even a blank one is fine).

Course Overview


1. The Role of Instagram in Artistic Practice Today

  • How artists are using Instagram in 2025: beyond the “portfolio”
  • Navigating visibility, authenticity, and burnout
  • Instagram as a creative space, not just for influencers

2. Digital Self-Presentation

  • Crafting a profile that reflects your practice
  • Bio, highlights, and pinned posts: what matters now
  • Finding your tone and visual language

3. Features, Formats & Algorithms

  • A breakdown of current tools: posts, Stories, Reels, Notes, and Lives
  • Understanding reach, engagement, and the algorithm (in plain terms)
  • Hashtags, captions, alt-text, and when to post

4. Connection, Community & Next Steps

  • Strategies for growing a meaningful audience
  • Engaging with peers, curators, and institutions
  • Setting goals: from online presence to offline impact
  • Creating a simple, sustainable posting rhythm
Dieses Angebot des bildungswerks wird mit Mitteln der Europäischen Union und des Landes Berlin im Rahmen des Europäischen Sozialfonds (ESF) gefördert. Diese Zuschüsse sind die Basis für niedrige Teilnahmegebühren und für die Dozent*innenhonorare. Daher muss jede/r Teilnehmer*in vor Beginn der Veranstaltung einige Angaben zur Person, zum Erwerbsstatus und zum Bildungsstand machen sowie der Verarbeitung der Daten zustimmen. Zur Evaluierung des Weiterbildungsangebots wird außerdem ein Multiple-Choice-Test durchgeführt. Ihre Daten unterliegen sämtlich dem Datenschutz und werden entpersonalisiert zur Erfüllung der Evaluierungs- und Berichtspflichten an die dafür zuständige ESF-Verwaltung weitergeleitet.
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This bildungswerk offer is funded by the European Union and the state of Berlin as part of the European Social Fund (ESF). These subsidies are the basis for low participation fees and for the lecturers' fees. For this reason, each participant must provide some personal details, employment status and level of education before the start of the event and consent to the processing of the data. A multiple-choice test is also carried out to evaluate the further education offer. All of your data is subject to data protection and will be forwarded to the responsible ESF administration in a depersonalized format to fulfil the evaluation and reporting obligations.