Kursprogramm

Communication for Freelancers who'd rather only Create

Seminar mit Anna Roura  

Zeit • Time:
Thu, 23.07. & Fri, 24.07.2026, each day from 2-5pm (14-17 Uhr)
Ort • Place:
bildungswerk des bbk berlin, Köthener Straße 44, 10963 Berlin
Kosten • Costs:
40 €
Info:
Language of instruction: English
Diese Veranstaltung findet ab 5 Teilnehmer*innen statt.
Anmeldungen • Attendance:
0 / 10
Anmeldeschluss • Registration closes:
15.07.2026

Beschreibung • Description

It may seem counterintuitive, but communicating one’s own work is often far more difficult than promoting someone else’s project. It requires distance, confidence, objectivity. It’s an effort whose impact sometimes feels blurred, ephemeral: a significant investment of time in pursuit of uncertain goals.

Behind this difficulty lies the importance of having a strategy: knowing what to say, through which channels (owned, paid, earned media), and for whom. Going beyond algorithm trends, defining messages according to one’s values, sensibilities, intentions and processes. Seeing communication as an extension of our work — nothing more, nothing less — rather than something completely external to it.

In this workshop, we’ll share tools for developing a Personal Brand and Communication Strategy that feels coherent, sustainable, and aligned with one’s own practice.

DAY 1: DEFINE

  • To understand: Internal / External Analysis
  • To define: Mission, Vision, Positioning
  • To design: Visual Identity

DAY 2: COMMUNICATE

  • The elements of the communication process
  • Channels across owned, earned, paid media
  • A focus on owned media (social media, newsletter, etc) and earned media (press, key stakeholders)
  • The pillars of a content strategy
Dieses Angebot des bildungswerk wird mit Mitteln der Europäischen Union und des Landes Berlin im Rahmen des Europäischen Sozialfonds (ESF) gefördert. Diese Zuschüsse sind die Basis für niedrige Teilnahmegebühren und für die Dozent*innenhonorare. Daher muss jede/r Teilnehmer*in vor Beginn der Veranstaltung einige Angaben zur Person, zum Erwerbsstatus und zum Bildungsstand machen sowie der Verarbeitung der Daten zustimmen. Zur Evaluierung des Weiterbildungsangebots wird außerdem ein Multiple-Choice-Test durchgeführt. Die Daten unterliegen sämtlich dem Datenschutz und werden entpersonalisiert zur Erfüllung der Evaluierungs- und Berichtspflichten an die dafür zuständige ESF-Verwaltung weitergeleitet.
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This bildungswerk offer is funded by the European Union and the state of Berlin as part of the European Social Fund (ESF). These subsidies are the basis for low participation fees and for the lecturers' fees. For this reason, each participant must provide some personal details, employment status and level of education before the start of the event and consent to the processing of the data. A multiple-choice test is also carried out to evaluate the further education offer. All of your data is subject to data protection and will be forwarded to the responsible ESF administration in a depersonalized format to fulfil the evaluation and reporting obligations.